Who is Lanamara?
We're sisters Marika and Ilana, who started Lanamara (a combination of our names) when we couldn't find handbags that sparked a sense of modernity, uniqueness and practicality.
We'd been making clothes for years and loved that we could reflect our own personal sense of style by adding touches like trims and embroidery, and mixing prints and textures.
Our first collection embodies this open-spirited style and sensibility
'We have a clear view of who the Lanamara girl is, she has a cool femininity that's both warm and approachable'.
'We cherish artisanal craftsmanship and quality'.
Handcrafts mixed with luxurious textiles including leather, linen and raffia result in elevated pieces that feel authentic and, much like a home, communicate a sense of warmth and of something made carefully by hand.
Inspired by an Australian sense of optimism and relaxed glamour, our brand reflects style influences of art, photography, fashion and street style, film and interiors from around the world.
But mostly we're inspired by women who are juggling their everyday lives of family, careers, hobbies and wellbeing.
We also design based on the needs and desires of our own multifaceted lives.
'So creativity and function are central to the products we create'.
We are both mums, wives and entrepreneurs as are many of our friends so we ask ourselves firstly, would I wear this? Does it fit into our lifestyles, running kids around to school and sport, dinner with friends or jumping on a plane.
Every Lanamara product is made by our artisans in India, the result is beautifully crafted bags and accessories that have a story.
Marika and Ilana X